Two Aser Ventures portfolio companies have received industry recognition for their ground-breaking technologies, landing three nominations for The STA Group's 2023 edition of the Sports Technology Awards, which are in association with NBC Sports Next.
Sports Data Labs Inc., which was the recipient of a strategic investment by Aser in 2019, and is a leader in the collection, analysis, and distribution of Human Data from on-body sensors and sensing systems, received two nominations. In 2022 Aser acquired a strategic stake in the Doha-based nominee Sponix Tech, which develops pioneering software to drive fan engagement and monetisation opportunities fo rsports rights owners, broadcasters, and brands.
Sports Data Labs has been shortlisted in two categories, garnering nominations both for "Startup of the Year" and "Best Sports Betting Technology", a superb achievement in its own right. The first time Sports Data Labs has received multiple category nominations in a single year, it follows previously being featured in the "Best Elite Performance Technology" (2021) and "Innovation of the Year" (2022) categories.
The shortlisting in the "Innovation of the Year" category recognises the unique, purely software-based SPboard virtual advertising technology created by Sponix Tech. Together with their immersive replay technology SPov, it demonstrates the value Sponix Tech offers to broadcasters, advertisers, and fans.
Mark Gorski, Co-Founder and CEO, Sports Data Labs said: "We're thrilled to see Sports Data Labs once again receive this recognition from our peers. To be nominated across four different categories in three consecutive years also demonstrates both how widely applicable our technology is within the industry and how quickly we're able to develop that technology to meet industry needs. Our category-defining patent portfolio really lays the foundation for individuals including athletes and other data owners to collect, control and monetize their own personal data ,while enabling a deeper understanding of the human body and greater access to data that can unlock entirely new value across sports, healthcare, insurance, and more.
Mohammad Ali Abbaspour, CEO and Founder, Sponix Tech said: "It’s a huge honour for Sponix Tech to be nominated as Innovation of the Year, and we’re humbled to sit alongside the handful of outstanding peers shortlisted in this category. Our SPboard advertising technology is an innovation of which we are rightly proud. For the first time in the sports world, solely using the broadcast feed and without any need for hardware at a venue or engagement with a production team, we are able to implement virtual advertising. This completely unique, software-only solution creates new revenue streams for rights holders, delivering multiple advertising placements which can be sold multiple times into different markets."