PEOPLE
PASSION
RELENTLESS

VALUE CREATION

We lead with passion and vision to realize potential where others cannot. We marry talent, deep market insight and investment expertise to build success stories.

Value creation

We invest in companies where our expertise, technology, network, and capital can create transformative growth, delivering new value for audiences, partners, and the wider sports and media ecosystem.

MANAGEMENT EXPERTISE

Our diverse leadership team brings deep experience across the sectors in which we invest. We identify and empower world-class management teams throughout our portfolio, supporting them with strategic insight, operational capability, and global reach.

innovation

We back pioneering digital solutions and breakthrough technologies that enable our companies to disrupt traditional models, accelerate growth, and shape the future of sport, media, and entertainment.

synergies

Our portfolio of rights owners, creators, distributors, and agencies collaborates across capabilities and markets — unlocking new commercial opportunities and enhancing value for partners and audiences worldwide.

OUR TRACK RECORD

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2026

  • KAI Media launched, bringing together Creed, Virtually and Hellodi
  • Strategic partnership between VIDAA and KAI Media
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2025

  • Aser invests in Wolico
  • Sale of Sports Innovation Lab to Genius Sports
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2024

  • Launch of Virtually
  • Sale of La Pecora Bianca to Kitchen Fund — 6× ROI
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2023

  • Leeds United enters the Deloitte Football Money League for the first time
  • Sale of Leeds United to 49ers Enterprises — 2× ROI
  • Sale of ELEVEN to DAZN — 4× ROI
  • Launch of KAI Football

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2022

  • ELEVEN & FIFA+ deal agreed
  • Sponix added to Aser portfolio
  • Andrea Radrizzani appointed to the UEFA Foundation for Children's Board of Trustees

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2021

  • 49ers Enterprises increase Leeds United stake to 44%
  • ELEVEN Group acquires Team Whistle
  • Aser adds Creed Media, & Sports Innovation Lab to its portfolio
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2020

  • Leeds United secure promotion back to the Premier League
  • ELEVEN Group acquires MyCujoo
  • Aser agrees a new strategic partnership with Corrum Capital
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2019

  • Aser grows portfolio with a series of new investments in OneFootball, Sports Data Labs, Epico and WBSC.
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2018

  • Aser agrees partnership with the 49ers Enterprises
  • New investments in Team Whistle & Hellodi
  • NEO Studios launched
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2017

  • Aser completes full takeover of Leeds United
  • Elland Road acquired
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2016

  • Aser acquires 50% of Leeds United
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2015

  • Aser Ventures founded
  • ELEVEN Group launched