PEOPLE
PASSION
RELENTLESS
VALUE CREATION
We lead with passion and vision to realize potential where others cannot. We marry talent, deep market insight and investment expertise to build success stories.

Value creation
We invest in companies where our expertise, technology, network, and capital can create transformative growth, delivering new value for audiences, partners, and the wider sports and media ecosystem.
Our diverse leadership team brings deep experience across the sectors in which we invest. We identify and empower world-class management teams throughout our portfolio, supporting them with strategic insight, operational capability, and global reach.
We back pioneering digital solutions and breakthrough technologies that enable our companies to disrupt traditional models, accelerate growth, and shape the future of sport, media, and entertainment.
Our portfolio of rights owners, creators, distributors, and agencies collaborates across capabilities and markets — unlocking new commercial opportunities and enhancing value for partners and audiences worldwide.
OUR TRACK RECORD

2026
- KAI Media launched, bringing together Creed, Virtually and Hellodi
- Strategic partnership between VIDAA and KAI Media


2025
- Aser invests in Wolico
- Sale of Sports Innovation Lab to Genius Sports


2024
- Launch of Virtually
- Sale of La Pecora Bianca to Kitchen Fund — 6× ROI




2023
- Leeds United enters the Deloitte Football Money League for the first time
- Sale of Leeds United to 49ers Enterprises — 2× ROI
- Sale of ELEVEN to DAZN — 4× ROI
- Launch of KAI Football



2022
- ELEVEN & FIFA+ deal agreed
- Sponix added to Aser portfolio
- Andrea Radrizzani appointed to the UEFA Foundation for Children's Board of Trustees
2021
- 49ers Enterprises increase Leeds United stake to 44%
- ELEVEN Group acquires Team Whistle
- Aser adds Creed Media, & Sports Innovation Lab to its portfolio
2020
- Leeds United secure promotion back to the Premier League
- ELEVEN Group acquires MyCujoo
- Aser agrees a new strategic partnership with Corrum Capital
2019
- Aser grows portfolio with a series of new investments in OneFootball, Sports Data Labs, Epico and WBSC.
2018
- Aser agrees partnership with the 49ers Enterprises
- New investments in Team Whistle & Hellodi
- NEO Studios launched
2017
- Aser completes full takeover of Leeds United
- Elland Road acquired
2016
- Aser acquires 50% of Leeds United
2015
- Aser Ventures founded
- ELEVEN Group launched