June 22, 2022

Aser Ventures has acquired a strategic stake in Doha based sports tech start-up Sponix Tech. 

Sponix, which was founded by Mohammad Ali Abbaspour in 2020, develops pioneering software that drives fan engagement and monetisation opportunities for sports rights owners, broadcasters, and brands. 

Its immersive replay technology allows fans to view the best match action through the eyes of the players on the pitch. Broadcasters can utilise this first-person angle for instant match replays and via social media - boosting fan engagement and unlocking new brand partnership revenue streams. 

Sponix’s second technology empowers broadcasters to tailor in-stadia advertising perimeter boards directly from their live matchday feed. The software builds on existing technology that allows for the regional localization of perimeter board advertising. It creates the opportunity for broadcaster controlled, fully bespoke perimeter board advertising for the first time. 

Aser Ventures’ investment in Sponix will help power the company’s continued growth, as it works to apply its innovative technologies to more sports and to grow its partner network. In addition to capital investment, Aser will utilise its global network to create new commercial opportunities for Sponix and provide the company with strategic guidance and support. 

‍There will also be extensive opportunities for synergy between Sponix and the wider Aser portfolio, including the global sports media group ELEVEN, Premier League club Leeds United, and Aser’s network of digital marketing agencies.

Andrea Radrizzani, Founder and Chairman, Aser Ventures, has welcomed Sponix to the group: “At Aser we want to invest in cutting edge ideas, world class people, and services that complement and enhance our wider portfolio. Mohammad and his team deliver on all these points. We are excited to welcome Sponix Tech to the Aser family and to work with them to grow their business and unlock new value for partners and fans around the world.”

Javier Sobrino, Managing Partner, Aser Ventures, added: “Sponix Tech’s innovative technologies are already delivering tremendous value to the sports industry and they are only getting started. At Aser Ventures we want to help them realise their potential, by sharing our experience and our network and by creating opportunities for synergy with the wider Aser group.”

Mohammad Ali Abbaspour, CEO and Founder of Sponix Tech, said: "Aser Ventures are the ideal partner for Sponix Tech, with a track record of helping their portfolio companies generate transformative new value. We are looking forward to working with Andrea, Javier, and the wider Aser team to rapidly grow our business and serve rights holders, broadcasters and fans across the sports industry. A big thank you to Aser for their belief in our project and to the Sponix team for getting us to this milestone moment."

Aser’s wider portfolio includes Leeds United, ELEVEN, and a network of content, marketing, and tech companies. Aser marries investment with deep market expertise, making it uniquely placed to generate value for its partners, companies, and their end users.