Kai Group appoints Edoardo Alzetta as General Manager

After many years of experience in the sport, media and entertainment sectors, Edoardo Alzetta joins Kai Group to foster greater integration between media, marketing, technology and talent, with a clear focus on the Group’s global growth.

Milan, 15 June, 2026 - Kai Group announces the appointment of Edoardo Alzetta as General Manager. Alzetta joins the Group to support its global growth and development as an integrated marketing, media, technology and talent platform, contributing to its strategic and organizational evolution, strengthening its market positioning and accelerating business development.

A career spanning sport, media and entertainment

With 25 years of experience across sport, media and entertainment, Alzetta has specialized in designing marketing strategies, business development initiatives and partnerships for global brands and rights holders. Throughout his career, he has led the growth of integrated platforms, working at the intersection of content, sponsorship and activations, with a consistent focus on creating value for brands and connecting audiences to their passions.

Before joining Kai Group, Alzetta was Chief Sports Officer at Havas Play (Havas Media Network), where he helped develop and scale the sport & entertainment offering internationally, building a distinctive positioning and driving business growth across multiple markets.

Growth, relationships and international expansion.

In his new role, Alzetta will lead Kai Group’s strategic roadmap along three main directions: building an increasingly integrated and scalable global organization, driving revenue growth through direct relationships and projects with global brands, and developing a distinctive offering that integrates media, marketing, technology and talent across platforms such as sport and music. These priorities will be complemented by a focus on identifying, evaluating and integrating M&A opportunities to accelerate the Group’s development.

“The sector is undergoing a profound transformation, where the boundaries between sport, media and entertainment are increasingly blurred,” says Edoardo Alzetta, General Manager of Kai Group. “Today, brands are looking for integrated platforms capable of creating authentic connections and activating content and experiences across multiple touchpoints. In this context, the challenge is not only creative, but also structural: building scalable, measurable and truly relevant models for partners is becoming a key success factor. Kai Group was founded with this ambition: to support brands across their entire value chain, helping them build communication strategies that are meaningful and relevant for their audiences. Vision and execution will be at the heart of our mission.”

“I am very honoured to have a unique profile, like the one of Edoardo Alzetta joining our Team” said Andrea Radrizzani, founder of KAI Group. “He brings a long lasting experience, spanned over various industries and companies, with a unique background in the sports and entertainment arena. With this announcement, we are strongly reinforcing our Kai Group Team.  Edoardo is the general manager of a company that is growing significantly, since its foundation with more news to come in the months ahead.”

With Alzetta’s arrival, Kai Group further reinforces its commitment to strengthening its leadership team with highly specialized managerial profiles, supporting the continued development of its organizational structure and long-term growth.

About Aser Ventures

Aser Ventures is a pioneering investment platform operating at the intersection of sport, media and technology, building partnerships and synergies to drive innovation. Aser Ventures invests in companies where expertise, technology, network and capital can generate significant growth and new results for audiences and partners. Its mission is to connect people, improve the live entertainment experience and optimize engagement, with a vision focused on building companies capable of creating value moments for all stakeholders. More information at http://www.aser.com

About Kai Group

Kai Group is an ecosystem of agencies specialized in sports and music marketing. Thanks to a highly strategic vision and consultancy-driven approach, Kai Group supports brands, rights holders and partners in their growth and awareness journey within the global entertainment landscape. The group includes established media companies such as Creed, Neo Studios, Hellodì. More information at http://www.kaimedia.io

KAI Group – Communication and Press Contacts

Silvia Cassani - silvia.cassani@kaimedia.io | +39 393 106 6360

James Mooney james@mzsports.co.uk | xxxx

Press Contacts – Disclosers Agency

Angela Suriano - angela.suriano@disclosers.it | 328 732 9046

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