June 15, 2020

Play for Change are the proud beneficiaries of a new campaign organised by H&M and the UEFA Foundation for Children. 

H&M have launched a special football shirt collection for children, with 100% of the profits going to the UEFA Foundation for Children, of which the Play for Change charity will be the primary beneficiary. The kidswear collection features replica football shirts from 16 countries around the world and is available in stores now. 

Sofia Löfstedt, Head of Designat H&M Kidswear, said: “We want children to stay active wherever they have the possibility these days – if only at home or in their own backyard, or perhaps in school – but also give them hope for a brighter and even more dynamic future. With this football shirt collection, our aim is to not only inspire children all around the world right now, but also ensure the wellbeing of children for generations to come by donating 100% of the profits to the UEFA Foundation for Children.” 

The UEFA Foundation for Children was established in 2015 with the objective of helping children and safeguarding their rights. Sport, and football in particular, can provide support in the areas of health and children’s education, as well as promoting access to sporting activity, facilitating children’s personal development and fostering the integration of minorities. 

Urs Kluser, general secretary of the UEFA Foundation for Children, said: “Sport and play are vital for the physical and intellectual development of any child. When children play football, they get lost in the game. Football enables them to be children and dream big. The great support of H&M will help us to assist even more children in need, which will hopefully have a long-lasting effect on their future lives.”.

Valeria Ignarra, Managing Director, Play for Change, added: “This fantastic campaign will help us to deliver more sports and education programmes to young people around the world, helping us to inspire and support those who need it most during this unprecedented time. We would like to thank H&M and the UEFA Foundation for their trust and support. It will make a huge difference to the lives of hundreds of children.”

Play for Change is an international charity, dedicated to the development of sports and educational programs that help to give children the best possible start in life. Play for Change was founded by Aser Ventures’ Founder and Executive Chairman Andrea Radrizzani in 2013. For more click here.