October 28, 2021

Aser Ventures has invested in the data-driven fan intelligence company Sports Innovation Lab, who have completed raising a round of funding that increases the company’s total capital raised to $5.8 million. 

This latest round was co-led by Elysian Park Ventures, the private investment arm of the Los Angeles Dodgers’ ownership group, and Eileen Murray, the former co-CEO of Bridgewater Associates, with participation from a number of private and public equity investors, including Aser Ventures.

Sports Innovation Lab’s securement of additional capital signals accelerated growth for the company, which has established itself as a frontrunner in supporting the world’s largest sports organizations with their market research and strategic plans to future-proof their businesses.

“Sports Innovation Lab has powered the sports industry with data and fan intelligence for the past five years,” said Sports Innovation Lab CEO and Co-Founder Angela Ruggiero. “Our data platform and behavioural analysis are providing a new lens through which teams, leagues, and brands can understand their fans and provide breakthrough fan experiences. The sports industry is evolving rapidly because technology is changing fan behaviours. We help our clients stay ahead of the game through our data-driven approach.”